RICOH360 TOURS
+421% MQLs (vs previous year)
+529% clients (vs previous year)
-40% CAC (vs previous year)
RICOH360 Tours, a subsidiary of RICOH, handled its online prospecting activities from Japan. Pivoting from that centralized organization to a regional one, their goal was to increase EU acquisition campaigns’ results.
Quantads started by implementing a world-class data infrastructure (CMP, CRM, data pipelines, reporting dashboards, etc.) to sync marketing and sales efforts.
To maximize online acquisition campaigns’ results, Quantads helped RICOH360 Tours improve UX and sales funnels by matching ads, on-site and nurturing data with sales-focused strategies.
Quantads started by enhancing the complete Data Marketing infrastructure from a business standpoint:
Based on solid user-value insights, Quantads then produced a series of analysis and operational recommendations to maximize benefits and marketing spend.
The team eventually expanded campaigns outside of France to cover other EU markets (UK, Germany, etc.) and ad networks (Meta, LinkedIn, YouTube, etc.).
Improved all KPIs
From the technical basis (Quality Score, CTR, etc.) to sales figures (not just MQLs) and share of voice.
Evolved goals
From leads to MQLs to SQLs to sales, Quantads guided RICOH360 Tours as its acquisition program matured.
Expanded scope outside acquisition
Quantads recommended and participated in several marketing efforts closely tied to acquisition: message crafting, creative production, landing page UX, sales sequences, etc.
Quantads helped us see through the maze of SaaS data to deliver against ambitious growth goals. I'd recommend them every day!
Mounia Malki, EMEA Marketing Director
