INFORMATION
Client :
POPFRAME
Type :
E-commerce
Date :
2020
Ad networks:
Paid Search (Google, Microsoft)
Paid Social (Facebook, Instagram)
Display (GDN)
Analytics :
Google Analytics
Tracking :
Google Tag Manager
Challenge
Popframe hired Quantads to help launch its business.
The goal was to reach a specific turnover level while maintaining a target ROAS.
Actions
Quantads laid out all the foundational structure: tracking, databases, ad accounts, ad copies and creatives, etc.
Quantads then put together a complete and iterative acquisition strategy:
- Tested constantly to find the best channels and audiences.
- Scaled campaigns in line with performance levels.
- Regularly monitored and optimized the entire funnel.
Results
+475% turnover at the target ROAS in a year.
