POPFRAME
+63% revenue (2023 vs 2022)
+9% ROAS (2023 vs 2022)
x7 revenue in 4 years
Starting from scratch, our brief was to capture an untapped market leveraging a superior service. Popframe's main goals were growth and profitability.
With Quantads, Popframe sought to implement an effective Web marketing strategy. Starting from scratch, the main marketing levers were not optimized, the e-Commerce performance indicators needed to be put in place.
Quantads designed and implemented its launch strategy and now drives brand awareness.
In short: our brief was to take Popframe from 0 to 1, from initially profitability to growth and finally branding.
Quantads recommended a short and medium-term action plan.
To address this with data, we set up the entire data infrastructure: complete tracking, databases, advertising accounts, dashboards, etc.
Next, Quantads rolled out a complete and iterative acquisition strategy:
- Constantly tested to find the best channels and audiences.
- Scaled campaigns as performance grew.
- Full funnel expansion.
Meanwhile, Quantads optimized conversion rate to maximize ROAS and profitability.
Creation of a brand, from scratch
Increased brand searches by 322% over a year.
Improved customer retention
Defined 12 and 24-month positioning objectives and action plan. Launched the first targeted marketing operations at the bottom of the conversion funnel.
Optimized conversion rates
Production of recommendations to be implemented by the Popframe teams to optimize the frame configurator and thus increase the conversion rate.
360° business integration
Web marketing levers were activated with a growth objective that was aligned with framing artists production capabilities.
Quantads was instrumental in launching Popframe. They are real SEA and Social Media Marketing experts. Strategically and technically, they were up to the task and reached every milestone.
Guillaume Rouge, cofounder
