Paid Social (Facebook, Instagram)
Google Tag Manager
La Redoute hired Quantads to improve its market knowledge, most notably in international markets.
With a marketing strategy already more than complete, the goal was threefold: provide a media perspective to video production, improve brand notoriety in specific markets and identify top performing messages.
At first, Quantads redefined the needs, KPIs and methodology. This way, the agency ensured perfect alignment between these campaignes and the existing strategy.
Following this first test, Quantads answered the brief and more by producing statistically significant recommendations:
- Top performing creatives
- Relevant messages
- New targeting methodologies
Brief fully met, preparing for market expansion (both geos and products)