Case studies

LA REDOUTE

Challenge

La Redoute hired Quantads to improve its market knowledge, most notably in international markets.

With a marketing strategy already more than complete, the goal was threefold: provide a media perspective to video production, improve brand notoriety in specific markets and identify top performing messages.

Actions

At first, Quantads redefined the needs, KPIs and methodology. This way, the agency ensured perfect alignment between these campaignes and the existing strategy.

Following this first test, Quantads answered the brief and more by producing statistically significant recommendations:

  • Top performing creatives
  • Relevant messages
  • New targeting methodologies

Results

Brief fully met, preparing for market expansion (both geos and products)

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