DASSAULT SYSTEMES
+996% leads (2023 vs 2022)
-51% cost per lead (2023 vs 2022)
Conversion rate x3 in two months
The Academics department at Dassault Systèmes (3DEXPERIENCE Edu) provides students and academics with the means and knowledge needed to become experts in Dassault Systèmes' products and solutions.
3DEXPERIENCE Edu hired Quantads to sell its flagship student products (SOLIDWORKS and CATIA) online.
By integrating into an extremely robust marketing strategy, the objective was to reach a certain volume of sales from the first year... And to prepare for the coming years with exponential objectives!
In addition to performance campaigns, Quantads handled awareness campaigns aimed at upskilling students, teachers and employees.
Quantads brought its expertise to support Dassault Systèmes education teams in launching and streamlining SEA & Social Ads campaigns.
We started by adding a strategic layer to media investments by focusing on search engines, which allowed us to identify the first persona.
After several tests and methodical iterations, the team identified several areas of improvement at the ad, site and offer levels.
Results: conversion rate increased threefold in just a few weeks.
After this initial period, Quantads expanded the initial strategy up the funnel with Social Ads and Display/Video channels.
Increased performance
+160% of conversions with a 27% lower cost per conversion, in one year.
Analyzed existing data, highlighting areas for improvement at the UX/UI and creative levels
Production of recommendations to be implemented by Dassault Systèmes teams to optimize the buying process and thus increase the conversion rate even more.
Reached new awareness and engagement goals
Expanded to the middle and top of the funnel while maintaining a performance objective.
Constantly tested with an incremental approach
Designed and implemented systematic tests at several levels, including GeoX tests, all based on data.
On top of being easy to work with, Quantads went above and beyond expectations by fully integrating in Dassault Systèmes strategic roadmap. I warmly recommend them!
Charles Bonnassieux, Senior Marketing Manager
