Case studies

SCORF

Challenge

Scorf hired Quantads to develop its sales (that is, generating new subscribers).

With an existing multi-channel marketing activity, the goal was to double qualified leads while decreasing cost per lead by half.

Actions

Quantads first refined tracking and analytics capabilities to identify top prospects.

From there, Quantads revamped the entire media mix:

  • Restructured budget and optimized marketing investments.
  • Expanded ad inventory to the top of the funnel.
  • Experimented with KPIs, channels and audiences.
  • Designed, wrote and AB tested copies and creatives.

Results

+118% leads with a 39% lower cost per lead in three months.

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