Paid Search & Shopping (Google)
Paid Social (Facebook, Instagram, Pinterest)
Google Tag Manager
E2R Paris hired Quantads to develop its online sales while maintaining a target ROAS.
Existing marketing activities were numerous with Google Ads search, shopping and display campaigns + Facebook & Instagram Ads too.
After an initial audit, Quantads restructured ad accounts from the ground up: tracking, data bases, reports and dashboards, campaigns, ad copies and creatives, targeting...
After that, Quantads established an iterative strategy:
- Identified and saturated the most qualified channels and audiences.
- Capitalized on those acquisition channels during seasonal peak times.
- Heavily experimented with ad formats and concepts.
+74% turnover at the desired ROAS in a year.